Skip to main content



Founded in Los Angeles and based in Singapore, A Common Thread is a creative studio launched in 2019 by Alexandra Beggs. With a distinct Californian aesthetic, the studio designs captivating brands, experiences, and interiors. Notable projects include B.P. de Silva Jewellers’ Flagship Boutique at Dempsey Hill. The studio now also serves the Wellness, Lifestyle, F&B, Residential, Luxury Retail, and Resort sectors.

COCO PR ensures successful launches with exclusive KOLs and media, optimizing PR outcomes. We updated A Common Thread’s press kit, including the spokesperson’s biography, company backgrounder, and boilerplate. Our three-month PR plan included press release activities and profile pitching. We pitched stories to various media, securing interest from publications like Home and Decor.