Public Relations and Luxury Goods

What purpose does public relations serve in the luxury goods industry?

With the prestige and opulence of luxury goods, consumers have come to expect a certain level of refinement in a brand’s communications. Crafting powerful narratives surrounding brands and imparting stories of heritage, craftsmanship, and beauty, is of paramount importance to appeal to their intended audience.

But the world today is not static, and the luxury industry is not spared from the effects of changes in economic, social, or political issues. As a result, brands and their public relations team or agency have to be aware of and adaptable to these changes, and how they affect the brand’s way of communication to the public. What was once acceptable in society a decade ago may now be seen as controversial or outdated.

PR companies use their highly tailored strategies not only to promote a product, but also to cultivate or maintain an appropriate image for a luxury brand.

COCO Public Relations Agency focuses on helping our luxury clients, in Singapore and internationally, immerse their consumers in innovative and seamless phygital storytelling experiences. From high-end cars to luxury hospitality establishments, we have the expertise to weave customised and up-to-date narratives for brands across various industries.

Having been masters of the art of storytelling for this long, we have worked with numerous luxury brands to both elevate their brand position and/or maintain their reputation as a status symbol.

These brands include renowned fashion and jewellery names such as Ferrari, B.P. De Silva Jewellers, Panerai, Dolce & Gabbana and Damiani.

Contact Us

We also specialise in providing public relations services for brands in other luxury industries, such as Travel and Hospitality.

If you’d like to know more about our services in public relations for the luxury goods industry, do contact us at contact@cocopragency.com, or drop us a message on our contact page.