Public Relations and Fashion
Fashion gets people talking- so how can public relations help brands set the Singaporean fashion industry abuzz?
In an industry where the newest trend can turn into an old fad in a matter of months, PR can help a fashion brand stay relevant. Proper communication strategies can help build a strong brand image that stays with consumers, retailers, and other professionals in the industry.
Through platforms such as fashion magazines, celebrities, influencers, cross collaborations, and fashion events, public relations agencies in Singapore and throughout the world create plans to bring a brand into the public eye in a controlled and complimentary manner.
Additionally, the fashion industry is a major influence on the global consciousness, and when there is unintentional controversy due to a brand’s design or actions, these events are put in the spotlight.
To combat the negative image of the brand that may spread due to such controversies, a PR agency can come up with a good crisis management strategy quickly to control the narrative.