Public Relations and Entertainment and Events 

With events opening back up in Singapore, what can public relations do to create conversation about upcoming programs?

The point of entertainment and events is all about being seen and heard.

Not just in terms of stage presence and sound system, but also when it comes to creating a buzz even before the event begins. 

An event’s journey to success should not only focus on preparing for the event itself. Drumming up interest and excitement for the event plays an equally important role for the client. 

Our event includes intimate to organsing small to large-scale events, fashion, corporate, openings, and product launches. A successful event is one that meets goals and exceeds expectations. Through the events, we can also help garner media coverage and provide channels of communication to connect with audiences who may be interested in the product/brand. 

Well-developed campaigns are able to identify and communicate with target audiences, sharing pertinent information about the event and capturing their attention. 

Additionally, while organisers may be busy during the event itself, the PR team can continue to fan the hype around the event by creating creative content about the program that is ongoing or has just ended. This plants seeds of additional interest in similar events that may be hosted by the organisation in the future. 

With a trusted and good PR company, pre-event, event, and post-event coverage of your program will all be part of the strategy for a successful communication campaign.

Why Choose COCO PR? 

As a PR agency composed of talented individuals or event partners who love to have a good time, we know what it takes to create and promote a great event or entertainment program in Singapore. 

Successful entertainment events that spread joy, laughter and fun, and meet the client’s goal and expectations are always ones people talk about long after. And in our case, we have been able to prove that, time and again. With unmatched international coverage and extensive credentials under our belt, we have designed and executed highly impactful phygital campaigns for well established clients such as Energy Observer, Pandaw, British Theatre Playhouse, and Christmas Wonderland.

Additionally, with our penchant for things unexpected and out-of-the-box, we love a good cross-collaboration event between brands, especially between distinct industries. Cross collaboration is a great tool for brands to raise interest in their product or service. By utilising their partner’s pre-established following as an audience to pitch their brand to, companies can benefit from each other while offering a unique event or product to the public. 

We are also able to provide high-quality photography or videography services for your event through our sister company COCO Creative Studio, and you can check out their event work on their website. 

Contact Us

Feel free to contact us at contact@cocopragency.com, or through our contact page for further information on our public relations services for your upcoming entertainment events.