Skip to main content



Established in 2020, Anake is Singapore’s first end-to-end DNA-based skincare experience, offering personalized beauty routines. Inspired by the Greek goddess Ananke, the brand leverages derma-genetics research to create precision skincare. Anake uses AI-DNA technologies to tailor skincare regimen, testing 15+ genetic markers to optimize skin health and lifestyle choices.

COCO PR was dedicated to ensuring a smooth and effective PR journey for Anake. We provided comprehensive PR services, including media pitches and spokesperson interview arrangements for widespread coverage. COCO PR also engaged influencers, hosted them at Anake’s store, and secured their coverage on social media.