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Founded in 1929, Chow Tai Fook Jewellery Group Limited (SEHK: 1929) listed on the Hong Kong Stock Exchange in December 2011. The iconic “CHOW TAI FOOK” brand is celebrated for trust, innovation, and craftsmanship. Their “Smart+” strategy and integrated business model ensure sustainable growth across Greater China, Korea, Japan, Singapore, Malaysia, the US, and online retail.

COCO PR contributed to Chow Tai Fook’s brand by developing different press releases catering to the specific details of each collection. COCO was committed to developing a media list and featured the brand coverage on a variety of publications and platforms, ranging from e-papers, print to social media. This included publications such as Ichi Media.