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Food & Hotel Asia (FHA) is an international trade event for the F&B, foodservice, and hospitality sectors, facilitating networking and learning among industry professionals. Starting in 2022, FHA annualizes the FHA-Food & Beverage event every April, showcasing global innovations. FHA has evolved into two major events—FHA-Food & Beverage and FHA-HoReCa—offering focused platforms for international suppliers and buyers to connect and explore new markets.

COCO PR provided committed PR support for FHA-Food & Beverage 2023. The agency developed press kit documents, curated a targeted media list, and crafted multiple press releases highlighting key event stages. COCO PR secured extensive media coverage, facilitated interviews, and managed media RSVPs for the event. Additionally, we engaged key opinion leaders (KOLs) and oversaw event management, ensuring a successful launch and positive attendee experience.