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Founded by Genevie Yeo in 2014, Gen.K Jewelry® is a leading independent jewelry company based in Singapore, redefining jade with contemporary designs. Starting from craft bazaars, it has grown into a standalone store in Pacific Plaza (2017) and a flagship store in Capitol Singapore (2021). Known for its modern wedding collections, Gen.K Jewelry® offers bespoke services and collections for women, men, and children. 

COCO PR effortlessly helps you achieve your PR goals, including increasing brand recognition and engagement. For Gen.K Jewelry®, we provided the dissemination of press releases and pitching for media coverage. COCO PR successfully garnered interest from a+ Magazine for an interview with Genevie Yeo, Founder and CEO. For National Day 2023. The agency also managed influencer collaborations, coordinating with them for promotional content.