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Founded in 2021, Gumazing is a Canadian children’s gummy supplement brand focused on combining fun flavours with essential nutrients. Created by Krishika and Suraj Bahirwani, it operates under Eternal Mark, a renowned contract manufacturer in Pharmaceuticals and Medical Devices since 2003, with a robust distribution network spanning 70 countries across five continents.

COCO PR executed a comprehensive PR strategy for Gumazing, first pitching stories to local newspapers and broadcast channels, resulting in coverages by media like We facilitated sample requests from editors at Active Age and Our Parenting World, and pitched interviews to publications like Our Parenting World and The Ladies Cue. COCO PR also developed a health-centric press release highlighting Gumazing’s pandemic-relevant vitamins and managed its dissemination to relevant media outlets.