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IKEA, founded in Sweden in 1943, offers affordable, well-designed home furnishings to enhance everyday life. As the world’s largest home furnishing retailer with over 420 stores in 52 countries, including three in Singapore, IKEA Southeast Asia prioritizes sustainability, supporting initiatives for children and the environment. Their Young Designer Award challenges students to innovate solutions addressing food waste, aligning with Singapore’s Green Plan 2030.

COCO PR provided essential support to IKEA Southeast Asia’s Young Designer Award 2021 by crafting press documents, securing media interviews for spokespersons, managing a media list, and maintaining a detailed PR timeline to ensure organizational efficiency. Additionally, COCO PR facilitated guest invitations, conducted media outreach for the virtual Grand Finale, and prepared event speeches, ensuring comprehensive coverage and seamless campaign execution.