LONTESSA
Established in 2019, Lontessa by Tessa Lont blends Māori heritage with contemporary fashion, emphasizing sustainability and femininity. Inspired by Māori cultural principles, the brand integrates traditional techniques with modern design, using biologically friendly materials and hand-dyed fabrics. Lontessa, showcased at global fashion weeks, offers bespoke collections celebrating wearable beauty and craftsmanship through personalized style consultations and diverse apparel lines.
COCO PR supported Lontessa by executing media pitching strategies, and securing features in prominent publications like Time Out Singapore and ICON Singapore. COCO facilitated spokesperson interviews, for widespread media coverage. Additionally, COCO managed media contribution requests and compiled comprehensive monthly reports to track and document all PR activities effectively.