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PepsiCo is a multinational food and beverage corporation known for its iconic Pepsi soda.PepsiĀ® appointed K-Pop group BLACKPINK as brand ambassadors for the Asia-Pacific region on December 28, 2020. The collaboration aims to inspire Gen Z to pursue their passions fearlessly through the “Go All In For What You Love” campaign. PepsiĀ® will launch limited edition products and a comprehensive marketing campaign across Malaysia and Singapore, emphasizing boldness and youthful spirit.

COCO PR diligently ensured extensive coverage for Pepsi X Black Pink’s collaboration, effectively reaching their targeted audience. COCO PR crafted a comprehensive press release on the collaboration and distributed it to various media outlets, resulting in substantial coverage across publications like Malay Mail, Pop Daily, and others, achieving successful media outreach for Pepsi.