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Founded in Milan in 1872, PIRELLI is a global leader renowned for its Italian-inspired innovation and cutting-edge technology. With 19 production plants across 12 countries and operations in over 160 nations, PIRELLI employs approximately 30,500 people and generates a turnover of approximately 4.3 billion euros in 2020. It specializes solely in the consumer tyre market, offering products for cars, motorcycles, and bicycles.

COCO PR commits itself diligently to advancing the PR goals of its clients. For Pirelli we focused on enhancing their media presence and brand image. COCO PR developed press kit materials such as Mr. Fabio Siricio’s biography, strategically positioning him within the automotive industry. COCO PR curated a targeted media list encompassing local radio, TV channels, motorsports, automotive magazines, and online publications. We also crafted and disseminated a press release highlighting Pirelli’s recent achievements and sustainability efforts.