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KRAFTON, Inc. merges game studios including PUBG Studios to develop global gaming experiences. Famous for PUBG: BATTLEGROUNDS, KRAFTON expands into multimedia and deep learning. PUBG: NEW STATE by PUBG Studios brings the battle royale to mobile in 17 languages, set in 2051. It offers advanced graphics, gameplay similar to PC, and strong anti-cheat measures, focusing on innovation and fair play.

COCO PR ensures seamless and successful launches by crafting detailed press kits and press releases for clients. For PUBG: New State, we developed targeted media lists across Singapore, Malaysia, Indonesia, and Thailand, facilitating a successful media blast announcing 40 million pre-registrations. Our efforts secured editorial features and concluded with a comprehensive monthly clippings report.