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SAUDIA Group, a prominent aviation conglomerate in the MENA region, operates through its flagship entity Saudi Arabian Airlines (SAUDIA) and 13 subsidiary companies. The group offers diverse services ranging from air transport, cargo, ground handling, logistics, maintenance, catering, private aviation, and medical services. SAUDIA Group supports national initiatives and sponsors global events like Formula E and The Saudi Cup, underscoring its commitment to industry leadership and community development.

COCO PR played a crucial role in enhancing SAUDIA Airlines’ global visibility and engagement through strategic PR initiatives. We facilitated the translation and localization of press releases ensuring broad dissemination in key markets like Korea, China, Indonesia, and Malaysia. COCO PR actively pitched media stories. COCO PR also developed a comprehensive PR plan and proposed innovative media engagement strategies.