SIME DARBY

Sime Darby Motors, with over 40 years of experience, is a leading automotive group in Asia Pacific representing luxury brands like BMW, Porsche, Jaguar, and Mercedes Benz, as well as popular market brands such as Ford, Volvo, and Volkswagen. The company is involved in all aspects of the automotive business, including importation, assembly, distribution, retail, and rental, operating across ten markets and representing 30 automotive brands.

COCO PR undertook a comprehensive PR strategy to elevate Sime Darby Motors’ brand presence for the launch of their new showroom in Ubi. The agency developed an extensive master media list and press kit documents, including a biography for Mr. Christopher Chin and a detailed company backgrounder. We curated a select list of media invitees, crafted media and spokesperson narratives, and designed a detailed PR timeline.