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Established in 2018 by Kailing Wu, THE FORM is a fashion label renowned for its commitment to timeless style and quality craftsmanship. The brand focuses on creating enduring pieces that resonate with everyday wear, crafted from high-quality fabrics. THE FORM offers a curated collection that epitomizes effortless elegance. Emphasizing slow fashion, the label produces limited quantities of each design to ensure sustainability and exclusivity. 

COCO PR specializes in developing comprehensive PR kits tailored to ensure successful launches. For THE FORM we developed detailed press kit materials, such as a biography for Founder Kailing Wu, facilitating interviews with key media outlets. The agency curated targeted media and influencer lists, ensuring broad coverage and engagement for the launch of THE FORM’s new store at Raffles City. We crafted a compelling press release successfully pitching to prominent publications.