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THE GRAND ITALIAN VISION

 

“The Grand Italian Vision: The Farnesina Collection” showcases seventy-two carefully curated works from the Farnesina Collection, highlighting Italy’s artistic evolution from the 20th century to the present day. Curated by Achille Bonito Oliva, this exhibition by the Italian Ministry of Foreign Affairs and International Cooperation is a testament to Italy’s cultural richness. Hosted in Singapore through a partnership with the Italian Embassy and the National Arts Council, the exhibition aims to introduce Italy’s contemporary artistic identity to Southeast Asia, fostering cultural exchange and artistic ambition within Singapore’s vibrant arts community.

COCO PR enhanced brand awareness for “The Grand Italian Vision” exhibition in Singapore. We developed comprehensive press kit materials with biographies and curated a targeted media list encompassing dailies and luxury lifestyle outlets. COCO PR arranged spokesperson interviews, including features on MONEY FM 89.3, and handled pre-event logistics including RSVP coordination and media gifts.

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