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Since its establishment in 2002, Wells has become a prominent Korean lifestyle brand celebrated for its premium home appliances that integrate innovation with meticulous Korean manufacturing. Specializing in water dispensers and purifiers, Wells designs products to enhance daily life with clean drinking water and practical solutions for families. Wells aims to elevate home environments globally by offering elegant, functional designs that prioritize user well-being. 

COCO PR used PR strategies to elevate Wells’ brand presence and launch activities effectively. We developed essential press kit documents, including company backgrounder and boilerplate, alongside speeches. The agency successfully crafted and disseminated the inaugural press release in January, announcing Wells’ new experience center and the Wells Home Café. COCO PR facilitated a successful media tour for the launch event, managing media attendance, press gifts, and post-event media engagements.