ASHEPA

COCO PR Agency successfully propelled Ashepa’s Safar collection into the spotlight across Singapore and the Asia-Pacific region. Tasked with establishing the brand’s media presence, we crafted compelling press kits and secured exclusive interviews for Ashepa’s Founder, Chetna Bhatt. This positioned Bhatt as a trailblazer in sustainable fashion and women’s empowerment.

Our robust public relations efforts led to extensive media coverage, with features in prestigious publications such as The Straits Times, Clozette, Wanderluxe, Up Close, and Gaya. These strategic placements underscored Ashepa’s dedication to sustainable fashion while celebrating Bhatt’s significant achievements.

The Safar collection, inspired by the diverse cultures of Africa, showcases bold and sophisticated jewellery and homeware crafted from upcycled materials like Ankole cattle horns and brass. Through strategic communication and media outreach, COCO PR Agency ensured the collection’s successful launch, significantly enhancing Ashepa’s visibility and reputation.