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Digital Marketing Agency

Public Relations and Luxury Goods

What purpose does public relations serve in the luxury goods industry?

With the prestige and opulence of luxury goods, consumers have come to expect a certain level of refinement in a brand’s communications. Crafting powerful narratives surrounding brands and imparting stories of heritage, craftsmanship, and beauty, is of paramount importance to appeal to their intended audience.

But the world today is not static, and the luxury industry is not spared from the effects of changes in economic, social, or political issues. As a result, brands and their public relations team or agency have to be aware of and adaptable to these changes, and how they affect the brand’s way of communication to the public. What was once acceptable in society a decade ago may now be seen as controversial or outdated.

PR companies use their highly tailored strategies not only to promote a product, but also to cultivate or maintain an appropriate image for a luxury brand.

Why Choose Us?

COCO Public Relations Agency focuses on helping our luxury clients, in Singapore and internationally, immerse their consumers in innovative and seamless phygital storytelling experiences. From high-end cars to luxury hospitality establishments, we have the expertise to weave customised and up-to-date narratives for brands across various industries.

Having been masters of the art of storytelling for this long, we have worked with numerous luxury brands to both elevate their brand position and/or maintain their reputation as a status symbol.

These brands include renowned fashion and jewellery names such as Ferrari, B.P. De Silva Jewellers, Panerai, Dolce & Gabbana and Damiani.

Contact Us

We also specialise in providing public relations services for brands in other luxury industries, such as Travel and Hospitality.

If you’d like to know more about our services in public relations for the luxury goods industry, do contact us at, or drop us a message on our contact page.

Digital Marketing agency pr singapore public relations

Frequently asked questions

1. Can a digital marketing agency in Singapore assist in creating a strong online presence for businesses? Expand
Absolutely. A digital marketing agency in Singapore, like COCO PR, specializes in creating a robust online presence for businesses. We leverage a combination of digital strategies, including social media management, SEO optimization, and content marketing, to ensure that your brand has a compelling and engaging presence across various online platforms.
2. Can a digital marketing agency in Singapore help businesses with e-commerce strategies? Expand
Yes, a digital marketing agency in Singapore can provide valuable assistance with e-commerce strategies. COCO PR Agency understands the intricacies of e-commerce and can tailor digital marketing strategies to drive traffic, increase sales, and enhance the overall online shopping experience for businesses in Singapore.
3. How important is content marketing in digital strategies offered by agencies in Singapore? Expand
Content marketing is a cornerstone of effective digital strategies offered by agencies in Singapore. COCO PR recognizes the significance of compelling storytelling and engaging content. Our digital marketing strategies incorporate content marketing to build brand narratives, communicate brand values, and captivate the target audience, contributing to the overall success of the digital marketing campaign.
4. Are digital marketing agencies in Singapore experienced in analytics and reporting? Expand
Yes, digital marketing agencies in Singapore, including COCO PR, are experienced in analytics and reporting. We utilize data-driven insights to measure the performance of digital campaigns, analyze user behavior, and optimize strategies accordingly. Our focus on analytics ensures that businesses receive transparent and measurable results from their digital marketing efforts.
5. Can a digital marketing agency in Singapore handle both B2B and B2C marketing strategies? Expand
Certainly. COCO PR Agency is proficient in handling both B2B and B2C marketing strategies in Singapore. Our expertise spans various industries, and we tailor digital marketing approaches to suit the unique needs and objectives of each business, whether targeting other businesses or direct consumers.
6. How can businesses in Singapore effectively target their local audience through digital marketing? Expand
To effectively target the local audience in Singapore through digital marketing, businesses can leverage strategies such as local SEO, geotargeted advertising, and social media campaigns with a local focus. COCO PR Agency specializes in creating tailored digital marketing campaigns that resonate with the local audience, ensuring businesses in Singapore connect meaningfully with their target market. To explore how we can enhance your digital marketing efforts, contact us at or through our contact page.