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COCO PR Agency played a pivotal role in the highly successful launch of Love & Co.’s flagship store at Jewel Changi Airport. Assigned with managing the publicity, we organised a media and Key Opinion Leader (KOL) event, leveraging our extensive network in Singapore to ensure maximum exposure for the brand.

Our approach included strategic influencer engagement, resulting in the acquisition of 76 media coverages. From static posts to engaging Instagram stories, Love & Co.’s presence was felt across Singaporean dailies, luxury lifestyle publications, lifestyle blogs, jewellery magazines, and prominent online platforms. This extensive media coverage not only heightened brand visibility but also directly translated into tangible results, with a notable 15% increase in sales during the opening event.

Love & Co.’s flagship store showcases the exclusive LVC Diamond Concierge service, offering over 30,000 design combinations for personalised wedding rings. Highlighting the innovative Star Carat diamond collection, which features cutting-edge lab-grown diamonds, the store radiates Love & Co.’s commitment to providing unique and exceptional experiences for its customers.

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