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COCO PR Agency spearheaded the launch of Singapore’s National Stroke Awareness Campaign, by employing a multifaceted approach to engage stakeholders and media outlets across local, regional, and international platforms. Our strategic communication plans included the development and execution of tailored media strategies, encompassing spokesperson interviews and press blasts across various platforms throughout the entire campaign period. This comprehensive approach resulted in extensive coverage across broadcast, print, and online media channels, amplifying the campaign’s key messages. Prominent media features include The Straits Times, Lianhe Zaobao, Eventbrite, Ageless Online and Warna 94.2FM.

To further maximise communication impact, we organised a Media Luncheon and Panel Session, providing a platform for in-depth discussions and insights into stroke awareness and prevention efforts. These initiatives underscore our commitment to creating impactful public relations campaigns that resonate with audiences and drive meaningful action.

The “Be Stroke Smart, Be OK” campaign, supported by the Ministry of Health, focused on educating the public about the importance of stroke prevention and early recognition of symptoms. Through strategic messaging and targeted outreach, the campaign aimed to address modifiable risk factors such as hypertension, atrial fibrillation, and smoking, empowering individuals to take proactive steps towards better stroke outcomes.

Stroke remains a significant health concern in Singapore, with increasing cases and the associated burden on healthcare resources. By driving awareness and promoting proactive measures, the National Stroke Awareness Campaign endeavoured to reduce the incidence and impact of stroke on individuals and communities. COCO PR Agency’s commitment to excellence in public relations continues to drive impactful initiatives that contribute to positive social change and community well-being.

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