Face masks have become central to our daily lives. The fashion industry has swiftly responded to this ‘new normal’, adding some personality to the otherwise mundane face mask
Face masks have become a daily necessity in the face of this unprecedented pandemic. Globally, fashion labels have been quick to come up with stylish face mask designs for the fashion-conscious. From luxury brands like Louis Vuitton and Chanel to home-grown labels, the face mask trend has taken the fashion and retail industry by storm. To some, it seems like an opportunistic business venture. However, others see this as cultural expression and a mark of national solidarity.